This video began as a montage for a friend's 50th birthday.  There was only one problem, no early pictures of this guy existed.  With no pictures - how can one tell a story?  Well that's easy - YOU MAKE IT ALL UP!

Capitalizing on Sergio's Italian heritage and physicality, I created my own content by playing the "Mafia" card".  Virtually everything said about Sergio in the video was a gross and blatant lie, but that's what made it so funny. 

Thanks to mugshots.com, and a little help from Photoshop, I created Sergio's photographic past.  From his early days running an extortion ring in high school all the way through his college days majoring in gambling and loan sharking, Sergio is seen rubbing shoulders with the best of the worst, including the Teflon Don himself, John Gotti.

All in all, the video was a huge success.  Sergio proudly shows it whenever he has the chance.  The great news is, I've already gotten some business as a result of his showing the video to his friends. 

A word to the wise... don't over look the pro bono stuff... it may pay off.

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